ThinkGeek using viral marketing

Over the past two years, I’ve learned quite a bit about marketing. I’ve learned to be more of a skeptic in most things as well. There was a story today on Reddit entitled: “Thinkgeek: Officially our best-ever cease and desist letter ever”.

At first I thought it was pretty funning. You can read all about it here:

After reading the entire thing, however, I now believe it was a viral marketing campaign. It’s purely genius too. Make up a story like this, and then post it on tech news sites like Reddit, Slashdot, and Digg. This quickly made it to the front page of Reddit, and Thinkgeek probably received hundreds of thousands of unique visitors instantly.

Now, this could be totally legit, but even if that is the case, this is still an amazing marketing gimmick. This is how you get rich on the internet. You have to draw attention to your site, and then monetize that extra boost in traffic.